A website gives you full control over the medium.
There are two sides to this reason. The first is your freedom of expression on a website. You can’t customize your social media presence to the same extent. All your assets have to be the same format as everybody else’s. If you really want to stand out, a website is the answer.
The absolute design freedom gives you an opportunity to present your brand in a unique way and showcase its voice and personality.
The control over your image on a webpage isn’t only about the graphics and layout. You decide what to put out there, so if you have any cool online reviews, customer testimonials, videos, etc., they can all share the space on your site.
If you have a gallery or a portfolio, this is also a chance to display it in a creative way. You can redesign and change anything on a website any time you want.
The other side of ‘full control’ is that a webpage is your owned media. You don’t have to follow the ever-changing rules of social platforms, and while the platforms themselves come and go (remember MySpace?) your website can stay in business forever. Also, any Internet user can engage with your website without creating an account.
Websites are the center of all marketing efforts.
A website can be the first place where potential customers interact with you and learn about your business.
It can also be where they land on last, to make a purchase, because they were redirected from an email, a Facebook ad or an Instagram post.
Maybe they want to receive your emails, and that’s why they visit your site – to sign up.
Someone driving by your facilities clicks the pin on Google Maps, which directs them to your website with pricing or menu.
They might have typed your URL into their browser from a physical business card. Or, after watching your YouTube video they ‘clicked the link in the description below’ to get a coupon code for your new online course.
All your marketing efforts, no matter if your business is operating online or offline, should sprout from and lead to your own, stunning and informative webpage.
Campaigns are also easier to manage when everything is interconnected and the common denominator is a website. So, having a website is a priority and the first step to success.
