Stage 3: Post-Production

Post-production is the final stage of producing a video. This process can take anywhere from several days to weeks or even months depending on the size of the project.

A post-production team includes an editor, producer, director, sound engineer, etc. After the post-production team creates the edited video, it’s sent to the client (which may be you) for approval.

It is also possible for you to edit your own video. There are many tools on the market that offer the ability to edit without professional knowledge. Let’s get into this last stage …

1. Edit Your Video

Editing is the process of making changes to footage before your video is finalized. Editing includes things like changing the color balance, enhancing audio quality, cutting out unwanted scenes, etc.

Start off the editing process by compiling all your best takes in your video editor. Use a timeline to group and order your clips. If there are jumps between the clips, you will add transitions later on.

2. Color Correction

Color correction is the process of adjusting colors within the image. For example, if someone is wearing red clothing, you might want to adjust the color temperature to make them look cooler. You can color-correct your video to make it as visually appealing as possible.

3. Add Graphics, Animated Text, and Special Effects

Adding visual effects can really enhance a video. Visual effects can range from simple things like blurring the background to creating entirely new elements.

Animated graphics, animations, and text can add depth to your videos and bring them to life further. If you need to add transitions between clips, this is the time to do it.

4. Record a Voiceover

A voiceover offers you a way to add context to your video or provide more information about what’s happening on screen. Depending on the type of video you’re producing, voiceovers can be necessary.

If you’re going to hire a professional, then hire a voiceover artist. Don’t just hire an actor to read a script—they’ll probably sound unnatural and robotic.

5. Audio Editing

Audio editing software lets you cut out unwanted sounds or replace them with different ones. You can add music or take out a car horn in the background.

Some programs let you adjust the volume of background music (if you’re including any) while others automatically lower or raise the level of dialogue to get the right mix.

6. Render the Video

Render videos in the correct format for each platform. MP4 is the standard format for most videos.

Once it’s done, you’re ready to share your video with the world!