Introduction

Before the internet age fundamentally changed global communication, businesses relied on things like newspaper ads, flyers and word-of-mouth to reach customers. But in today’s digital world, an online presence is essential, including creating a website. With 73% of small businesses owning websites, a strong online presence is a prerequisite for brand recognition, lead generation and operating a successful venture, both on and offline.

With drag and drop tools and AI website builders, website creation has evolved and changed the way in which people carve out their digital presence. Before diving in, it’s necessary to understand the basics—like what is a website and why do you need one? This article will cover website definitions, the characteristics of the various types of sites and why it’s important to build a website.