Video pre-production is the process of planning and preparing for a video shoot. This stage involves developing a concept and storyboard for the video, as well as choosing locations, props, and cast or crew members. Pre-production also includes creating a shooting schedule and budget.

This stage is important because well-prepared pre-production will help you avoid costly mistakes later on. This is the stage when you should really think about how much money you want to spend and whether or not you need to scale down your expectations. When it comes to shooting, there’s always something that can be done to save money.

1. Who is the Video For?

Before anything else, you need to know exactly who your target audience is before making any decisions about video production.

This will help ensure that your video speaks directly to your audience.

Make sure your main message is clear and concise and not watered down by fluff.

2. Determine the Objectives

Videos should have clear objectives. Your video objectives should be measurable, relevant, achievable, and timely. Think about what you want people to remember about your video.

3. Video Strategy

A video strategy should include all the elements needed to create a successful video. Your video strategy needs to be flexible enough to adapt to changes in the market. Make sure you have this going in as the strategy and objectives determine what is conveyed in the video. You’ll also need to plan out the main points of your video with an outline.

4. Write Your Script

A great script is the foundation of any great video. Your video script needs to be concise, engaging, clear, and easy to follow. Remember to keep your target audience in mind when writing the script.

Don’t forget to include any actionable items within your script. This might include any location details and props you need for the video. Be sure to write your script before hiring actors or presenters (if you’re hiring them). Then make sure your script is written to fit your actors’ or presenters’ voices

5. Create Your Storyboard

A storyboard helps you visualize your video before shooting begins. Storyboarding lets you see all the elements of your video together.

Your storyboard should include an overview of the scene, including camera angles, locations, lighting, props, and your actors.